Unboxing is when someone takes this out of the box. However, these days unboxing isn’t always just done by a customer in their home. They may do it online, showcasing the goods to those who follow them.
An unforgettable type of unboxing experience is vital for growing the business. It allows you to tell the story of a brand. At first, a consumer might not be interested in the selling points of a product, as they are in a piece that tells the brand’s history. They may want to know how this was started, what your goals are, and what makes you so different from the rest. It also gives the customer interesting and unique means to find out about you that they’ll want to hear and know.
Simply put, unboxing experiences allow you to tell the story in other ways, rather than mere words.
It also drives the loyalty of customers. Did you know that over 30% of customers watch unboxing videos. This has been something that keeps them immersed, so it’s important to cultivate this.
So how can I create an unforgettable unboxing experience? Well, we’ve got some tips here to help you start.
Brand the Boxes
Branding your boxes is far better than a boring old cardboard box. A customer will recognize the brand from this packaging, especially when there’s an emotional connection to be made. This includes the logo of the company, slogans, and patterns which are pretty. It is good for consistent and evident branding.
Use Unique Materials
Unique materials will be great, especially for plastic-free and sustainable packaging. Companies that focus on eco-friendly do cultivate loyalty and help go a long way.
Consider the Presentation
A lot of times, product presentation is something that you want to do. It’s something that makes this memorable and impressive.
By throwing the product into a box, you won’t create the right experience. But, if you put it in there with a unique arrangement and in a way that it looks good, you’ll be able to create a stronger product that will withstand the tests of shipping.
Include Freebees
People want a little free touch, especially free samples and coupons. Adding something of this value will delight the customers based on the current orders. The free gift, especially when relevant, shows the person who is buying from you that hey, you do care about what they think of the packaging.
Be Personalized
If you want to add a personal touch, such as thanking them for what they’re getting, it does go pretty far.
It shows that they are cared for, and that they’re not just another statistic for you. It builds the proper customer retention that you want to have. This works well in fostering the better emotional connection that products have.
Don’t Be Afraid to Use Relevant Inserts
Adding sales inserts and the like is something that works well. it will get much more noticed than just sending an email with this.
Utilizing eco friendly and plastic-free types of packaging to create this also will catch the eye.
You can also include some branded stickers, maybe your catalog of upcoming products, or cards with information there on the company. In general, you don’t want to be too crazy with this but give them something to work with.
Try these today and see how your unboxing experience changes. It will grant the customer’s attention better, increasing their chances of buying again. It influences the experience of buyers and will grow the business too. Use them today to create the ultimate unboxing experience.
Benito Packing Ideas 